Will Battle

Managing Director


Tea Advisory and Consulting

We offer a full consulting and advisory service to international clients on matters of tea sustainability, product quality, tea marketing and market access.

Will has more than 20 years of experience in tasting, importing, buying and blending as well as serving as a non-exec on sustainability boards. He trained as a buyer with Tetley in India, Sri Lanka Kenya and Malawi. He has developed blends for consumers in Australasia, India, Continental Europe, South Africa, UK, USA and Canada.

In 2007, he moved to Continental Europe where he spent 9 years looking after tea procurement and sustainability for Sara Lee-Douwe Egberts businesses in Europe and the USA. Specialisms include:

  • Tea quality consulting
  • Blend development
  • Advice to tea producers on market development
  • Supplier codes for tea and coffee growers
  • Development of sustainable procurement strategies
  • Risk analysis within tea supply chains.

Will's book The World Tea Encyclopaedia was published in 2017 and has been positively reviewed:

"Battle’s book is the best general overview of tea since William Ukers’s All About Tea which was published in 1935. I can think of no higher praise for this contribution to our understanding of tea." Tillerman Tea. 


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Images from Sri Lanka,
Taiwan and China.